What do direct response copywriting and philosophy (my degrees) have in common?
Eugene Schwartz, author of the one of the greatest and well-known books on direct response copywriting, Breakthrough Advertising, wrote that the key to great copy is analysis. Philosophy trains you in analysis like no other discipline. Period.
If you're interested in direct response copywriting, check out my Direct Response Copywriter website for my free special report on "5 Advanced (and Scientifically Proven) Secrets for Writing Copy That Sells."
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